One of the new trends of instant coffee in 2024 is durian-flavored instant coffee, because it gives drinkers a unique and new flavor along with a characteristic scent, and is no less attractive.

I – Potential of instant coffee in the Vietnamese market

1. The instant coffee habit is expanding rapidly.

The instant coffee trend is quickly expanding, becoming a significant component of the worldwide coffee market. The convenience and simplicity of producing instant coffee have caught the interest of consumers, particularly those leading hectic modern lifestyles. Furthermore, with a wide range of tastes and attributes, instant coffee is gaining popularity among everyone from conventional coffee drinkers to those looking to try new flavors. It demonstrates that the instant coffee craze will continue to develop significantly in the future.

2. Large consumer market

Vietnam, with its distinct and wide coffee culture, is not only one of the world’s leading coffee growers but also a big consumer market for instant coffee. The expansion of coffee chains and changes in consumer behavior, particularly among young people, have produced a powerful driving force for the domestic instant coffee business. Instant coffee, with its convenience and ease of preparation, is becoming a popular consumer trend, creating several opportunities for companies and coffee makers.

3. International export trends

In the rapidly expanding worldwide coffee industry, the practice of exporting instant coffee from Vietnam is gaining traction among businesses and consumers throughout the world. Vietnam, with its rich history and heritage of coffee manufacturing, has swiftly emerged as one of the world’s leading exporters.

Instant coffee from Vietnam is not only of good quality, but also has a distinct flavor. This not only improves the reputation of the Vietnamese coffee sector, but it also encourages diversity of choice among foreign buyers.

II – Durica – durian instant coffee – new instant coffee trend 2024

1. New and distinct taste

Durica – durian-flavored instant coffee, will satisfy you with a delicate and distinctive flavor. Unlike typical coffee lines, durian instant coffee is a one-of-a-kind blend of coffee’s distinct flavor, durian’s rich taste, and milk. The sweet flavor and distinct scent of durian are not only kept, but also enhanced by the rich taste of coffee, resulting in a completely unique and appealing coffee enjoying experience. Durica durian instant coffee is an experience not to be missed for coffee lovers who wish to try new flavors.

2. Convenient

Durica – durian instant coffee will become a trend in 2024 due to its unusual and new flavor, as well as convenience. Durica allows you to taste the distinctive flavor of durian coffee anytime, anyplace; all you need is a packet of Durica instant coffee and a cup of hot water. Durica eliminates the need to wait or use a sophisticated coffee machine, saving you time and effort.

Furthermore, Durica instant coffee packets are specifically intended to be durable and portable, allowing you to carry them anywhere. You can keep it in your purse, backpack, or handbag, ready to prepare a wonderful cup of coffee whenever you want.

3. Reasonable price

Durica – durian-flavored instant coffee not only offers a distinctive flavor and a pleasant experience, but it is also reasonably priced. This product is intended to meet everyone’s budget, from students to working professionals. Durica allows you to taste the exquisite flavor of durian coffee without spending a lot of money. This is an excellent solution for individuals who enjoy coffee and want to try various flavors without worrying about the cost.

• Coffee bag: 100.000 VNĐ / 20 packs (20g / 1 pack)
• Coffee box: 55.000 VNĐ / 10 packs (20g / 1 pack)

If you enjoy experimenting with new flavors, Durica – durian instant coffee is a must-try. Conquer your taste senses with Le Plateau Coffee’s Durica durian instant coffee!

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